Does the $50 million indication the demise of internet dating or the beginning of a wealthier digital internet dating feel?
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The internet online dating sites Match.com and OkCupid is now able to create another couple that is happy their unique range of winning suits: on their own.
IAC’s Match.com, which is the owner of a family group of online dating sites like biochemistry.com, Visitors news, and SinglesNet, bought OkCupid for $50 million on Wednesday. Unlike the subscriber-only Match.com, OkCupid supplies their treatments free of charge, helps alone through marketing and advertising, and usually lures more youthful singles just who relate to the website’s cool, online years ethos.
So what does the corporate wedding hateful for future years of internet dating?
- Two Sites Won’t Modification Much,reports Adrianne Jeffries from the Nyc Observer. OkCupid Chief Executive Officer Sam Yagan informs Jeffries that his web site will stay no-cost and therefore the studies arm–OkTrends–will carry on evaluating individual research to surface online dating sites developments, that men are more likely to message ugly women) though it won’t include data from Match.com or its affiliated sites (you may remember OkTrends teaching us.
- OkCupid Community Could Flee,predicts The Atlantic’s Nicholas Jackson. He suspects IAC would like to transform as numerous OkCupid consumers as you can to Match.com readers but believes it is a terrible concept. OkCupid currently provides the faithful area sturdy attributes free of charge, he describes: “as well as the OkTrends blogs, people to the OkCupid web site include considering their particular individual blog sites, the capacity to quick message, picture records, and usage of exams and games.” If IAC eliminates those attributes, he states, “users will go somewhere else.”
- This really is A loss for Daters,claims The Blend’s Maressa Brown: